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WhatsApp Quality Rating

When engaging with customers, it's important to know what your Quality Rating is and how to keep it high in order to not be limited by WhatsApp.

Your WhatsApp Business API account is due to some native rules and laws to make sure the quality of conversations over the WhatsApp platform stays high. 

The quality rating is based on how messages have been received by recipients over the past seven days and is weighted by recency. It is determined by a combination of quality signals from conversations between businesses and users. Examples include user feedback signals like blocks, reports and the reasons users provide when they block a business.

Maintaining high Quality Rating

  • Make sure your business follow the WhatsApp Business Policy and Commerce Policy.

  • Only send messages to users who have opted into receiving messages from your business. Do not send spam!

  • Make the messages highly personalized and useful to users. Avoid sending open-ended welcome , introductory messages, bulk advertisements

  • Be mindful of messaging frequency; avoid sending customers too many messages a day. Be thoughtful of informational messages, optimizing for content and length.

Source: https://developers.facebook.com/docs/whatsapp/messaging-limits

Contact us to ask for the current Quality Rating of your WhatsApp Business API account.