If you want to proactively approach the customer via WhatsApp with Message Templates, you need an active opt-in. In this article we explain how to obtain a valid opt-in to successfully deploy and proactively use the WhatsApp Business solution.
Before you can proactively approach the customer via WhatsApp, he or she must first give permission or opt-in to receive WhatsApp messages. The opt-in must be an active opt-in. This means that permission must be obtained through a user action, for example by the customer entering his telephone number or putting a check mark on the website. With an active opt-in, it is important that you clearly inform the customer exactly what he or she is opting for.
In the following blog you will find 8 creative ways to collect opt-ins .